What is a Trademark?

A trademark can be a brand name, logo, slogan, or a combination thereof. The key is that a trademark must be used to identify your business brand. It acts as a badge of origin, allowing consumers to associate products or services with a business.

Trademarks are the point of contact between your company and your consumers. Consumers use trademarks to associate a quality standard and values with your product or service. Savvy businesses use trademarks to develop brand equity by building trust, consistency, and customer goodwill.

Registering your small business trademarks with the United States Patent and Trademark Office (USPTO) provides the strongest legal protection available for your marks. Understanding what trademarks are and Identifying your business’ trademarks is the first step in that process. Feel free to Contact Me when you are ready to get started identifying your small business trademarks.