Hiring a Trademark Attorney

Filing a trademark application is a complex and crucial process that requires careful attention to detail and knowledge of trademark law. While it is possible to file a trademark application independently, hiring a trademark attorney provides several benefits and increases your chances of a successful application.

Expertise and Legal Knowledge

Trademark law is a specialized field that requires an understanding of the trademark examination process, standards, and best practices. By hiring a trademark attorney, you gain access to their knowledge and experience. A trademark attorney acts as a guide for you through the trademark registration process, helping you avoid potential legal hurdles and responding to any legal issues that may arise.

Comprehensive Trademark Search

Before filing a trademark application, conducting a thorough search to ensure your chosen trademark is unique and not already registered is essential. Most trademark attorneys have access to comprehensive databases and resources to conduct a proper trademark search. I include a comprehensive search, evaluation, search review strategy session as part of every Trademark Application Package I offer. I also offer a standalone search and evaluation option. The goal of the comprehensive search is to identify potential conflicts and develop an effective filing strategy. Conducting a proper comprehensive search can save your small business time and money during the registration process and beyond.

Accurate Application Preparation

Trademark applications are examined in detail by an USPTO Examining Attorney. A trademark attorney will prepare your application accurately and put your application in position for a successful registration. My trademark application packages includes working with you to describe your goods and services accurately and strategically choosing classes of goods and services. I also work to develop strong arguments to support your application at the outset, so that we are prepared to respond swiftly to any issues that may arise.

Trademark Prosecution and Response

Filed trademark applications can face objections, rejections, or oppositions from the USPTO examining attorney or other parties. My trademark application packages includes prosecution of your trademark application throughout the entire registration process, responding to any objections or refusals from the trademark office accurately and effectively. My goal is to use my knowledge, experience, and preparation to respond swiftly and effectively to any issues.

Final Thoughts

Filing a trademark application is a huge step toward protecting your brand. It also initiates a formal legal proceeding where your application will be examined in detail by an USPTO examining attorney. Starting with a comprehensive clearance search to accurately preparing the application and navigating the prosecution process, hiring a trademark attorney can significantly increase your chances of a successful trademark registration. It will also give you, the small business owner, peace of mind that your trademark application is in experienced hands.

As always, feel free to Contact Me to discuss the post or to get started on protecting your trademarks.